XII. SEMINAR ON MEDIA LITERACY

What is Media Literacy? For me Media Literacy is the ability to access, analyze, evaluate and create media in a variety of forms.

But according to my research, for about centuries, literacy has referred to the ability to read and write. Today, we get most of our information through an interwoven system of media technologies. The ability to read many types of media has become an essential skill in the 21^st Century. Media literacy is the ability to access, analyze, evaluate, and create media. Media literate youth and adults are better able to understand the complex messages we receive from television, radio, Internet, newspapers, magazines, books, billboards, video games, music, and all other forms of media. Media literacy skills are included in the educational standards of every state—in language arts, social studies, health, science, and other subjects.  Many educators have discovered that media literacy is an effective and engaging way to apply critical thinking skills to a wide range of issues. 

Media Literacy Project’s approach to media literacy education comes from a media justice framework. Media Justice speaks to the need to go beyond creating greater access to the same old media structure. Media Justice takes into account history, culture, privilege, and power. We need new relationships with media and a new vision for its control, access, and structure. Media Justice understands that this will require new policies, new systems that treat our airways and our communities as more than markets.

Media literacy skills can help youth and adults:

- Develop critical thinking skills

- Understand how media messages shape our culture and society

- Identify target marketing strategies

- Recognize what the media maker wants us to believe or do 

- Name the techniques of persuasion used 

- Recognize bias, spin, misinformation, and lies 

- Discover the parts of the story that are not being told 

- Evaluate media messages based on our own experiences, skills, beliefs, and values 

- Create and distribute our own media messages

- Advocate for media justice

Reference:

https://medialiteracyproject.org/learn/media-literacy/

I received this after the seminar.

25th of November 2015, at Asia Pacific College Auditorium have a seminar on Media Literacy: Mobilizing the Millennials as Socially Responsible Prosumers. The objective of this talk is To develop sense of social responsibility among RAMpage editorial staff and APCians in general; and To create a discourse on media literacy among APCians.

This seminar is part of the Publications Office's initiative to promote media literary among APCians particularly by tapping the RAMpaage editorial staff. as the school's media practioners, the RAMpage Ed staff should be in the forefront of this effort.

I remembered the best quote for me from the speaker in the seminar that " There are no bad stories, only bad story tellers."

Well, the speakers are: (1) Edmallyne Remillano a Head Writer, State of the Nation with Jessica Soho and a Secretary, talents Association of GMA Network. (2) Jan Meynard Nualla a Program Producer, Global Conversations on CNN Philippines and a Talents Association of GMA Network (TAG), Society of Asian Journalist (SAJ). (3) Lian Nami Buan a Associate Producer for segments, State of the Nation with Jessica Soho, an Associate Editor, Subselfie.com and also a Talents Association of GMA.

The talk flow was film screening followed by talk and last was open forum.

Participating in such seminar like this feels me so lucky. New things that I've discover and new things that I've learn.